Semrush
Platform for SEO, AI search visibility, PPC and social
Overview
Semrush helps brands grow and measure visibility across AI search, traditional SEO, PPC and social media. It covers keyword research, site audits, rank tracking and competitive analysis, with a free account and paid plans.
Key features
- Keyword and competitor research
- AI search visibility
- Site audits and rank tracking
- PPC and social tools
Use cases
- SEO strategy
- Competitor analysis
- Tracking rankings
Pricing
- Pricing model
- Freemium
- Starting price
- $139/month (billed monthly)
Prices and plans change often. Confirm current pricing on semrush.com before you buy. Last checked October 18, 2026.
Pros and cons
Pros
- Free plan available to get started
- Published pricing (from $139/month (billed monthly))
- API or developer access for integrations
Cons
- Advanced features and higher limits need a paid plan
Pros and cons are based only on the facts in this listing (pricing model, platforms and features), not on hands-on scores.
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