Luma AI
Luma's AI video and image platform with creative agents
Overview
Luma AI makes the Ray video models and offers creative agents that handle end-to-end workflows, from hero shots to paid social variants. You can try it for free and choose from individual plans with commercial use and an API.
Key features
- Ray video models
- Image creation
- Creative agents
- API access
Use cases
- Producing ad variations
- Generating product hero shots
- Storyboarding video ideas
Pricing
- Pricing model
- Freemium
- Starting price
- $30/month (Plus)
Prices and plans change often. Confirm current pricing on lumalabs.ai before you buy. Last checked October 18, 2026.
Pros and cons
Pros
- Free plan available to get started
- Published pricing (from $30/month (Plus))
- API or developer access for integrations
Cons
- Advanced features and higher limits need a paid plan
Pros and cons are based only on the facts in this listing (pricing model, platforms and features), not on hands-on scores.
Compare Luma AI
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