Buffer
Social media scheduling and analytics for everyone
Visit Buffer buffer.com
88/100Our scoreAccess 22/25 · Platforms 16/20 · Features 20/20 · Use cases 10/10 · Pricing transparency 15/15 · Adoption 5/10How we score
Overview
Buffer lets you plan, schedule and publish content across social networks, track performance and reply to comments. It includes an AI assistant for ideas and rewrites and has a free-forever plan for up to three channels.
Key features
- Scheduling across networks
- Analytics and insights
- Community replies
- AI assistant
Use cases
- Scheduling posts
- Small business social media
- Creator content planning
Pricing
- Pricing model
- Freemium
- Starting price
- $5/month per channel (Essentials)
Prices and plans change often. Confirm current pricing on buffer.com before you buy. Last checked October 18, 2026.
Pros and cons
Pros
- Free plan available to get started
- Published pricing (from $5/month per channel (Essentials))
- API or developer access for integrations
- Available on iOS, Android
Cons
- Advanced features and higher limits need a paid plan
Pros and cons are based only on the facts in this listing (pricing model, platforms and features), not on hands-on scores.
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